Orna Barbivay, the first woman to attain the rank of general in the IDF, a former member of the Knesset, and a previous minister of the economy representing the Yesh Atid party, stood as a candidate in the 2023 Tel Aviv mayoral elections.

I was part of a select team of creatives and designers dedicated to Orna Barbivay's mayoral campaign in Tel Aviv. Throughout the election period, my role involved actively contributing to the development of the visual identity and its application across a diverse spectrum of media. This included creat social media posts, designing a cohesive system for posters and billboards, and conceptualizing branded elements aligned with the brand.